At the end of the day, litigators (trial and appellate) are in the communications business. We must get a point across to our audience and win them over to our point of view. Writing instructors say to “tell a story” or to “paint a picture with your words.” But, please be careful with the picture you paint!
Reuters has a story on the Business of Blogging: How to Make it Work, in which it quotes a “branding expert” as noting that a successful blog “kind of opens the kimono and from a brand point of view lets people know who you are.” That certainly conjures up a picture — but not one I particularly want to see!
Thanks to Eugene Volokh over at Volokh Conspiracy for the pointer, and special thanks for him also promisng to keep his kimono closed.